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  • Writer's pictureRob Orrell

Benefits of Digital Signage

Digital signage has greatly altered how messages and adverts are heard or seen. Outdated posters are gradually being replaced by interactive and changeable electronic displays. Digital signage solutions are now being exploited by many organisations to give them a competitive advantage in the market. Here are five benefits of using digital signage:

1. Saves Money

Digital signage offers an additional revenue source for entrepreneurs. After installing the system, restaurateurs or retailers may choose to pay off their initial investment by selling advertising space to brands or companies that will complement their operations. This kind of digital advertising elevates the states of specific suppliers, services, or brands that want to boost brand awareness and increase their sales territory and their target market. Digital signage also helps firms reduce costs of traditional advertising, such as money spent on printing and distribution of materials.

2. Responsive ads

A printed advert has a lead time of a minimum of six weeks. For restaurant franchise businesses, it is even longer. However, digital signage is connected to digital media and the internet, which means that fresh adverts can be easily rolled out as social media posts. This also means that you can run social media feeds, blog posts, weather, and whatever else you can run on your website. Moreover, you can also run relevant and local ads suited to your target audience.

3. Increases In-Store Social/Digital Media Presence

With digital signage, companies can use social networks to generate potential customers, drive repeat clients, increase brand awareness, and address customer issues. By offering more information directly to clients through digital signage, businesses can generate more sales revenue, display digital endorsements from Twitter and Facebook, and recruit individuals for their loyalty program.

4. Easily Deployable

Your ads can be easily optimised and showcased to suit the dynamic needs of your target market with a few clicks. Besides, the design can be sent and deployed to other branches effectively in minutes. Cloud-based applications enable flawless development, deployment, and maintenance of adverts through a simple interface. 

5. Increased Revenue

Digital signage helps businesses attract more individuals in their stores. Startling displays that show your brand, product, and service messages are an incredible way to capture the attention of potential customers walking by. Digital signage can also be used to promote products and services and increase the money spent during each transaction. This can be done by:

·        Delivering product demos

·        Highlighting products through captivating content

·        Advertising packages

·        Connecting with individuals who do not like interactions with salespeople

It is highly recommended that you place digital signage near product displays and check-out counters so that customers can upgrade their purchases and see supplemental information.

How we can help

With over 20 years industry experience AV Aide can work with you to best advise your clients on suitable solutions for their organisation. We have the know how to help you design, implement, manage and measure the success of any digital signage project.

If you would like more information about how digital signage can help your customers contact AV Aide today.

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